The term psychotherapy is preferred, since counselling (US counseling) suggests giving advice or ‘telling the patient what to do’. Although advice may sometimes be appropriate, one of the main aims of therapy is to help patients find their own solutions to their problems.
The form of psychotherapy offered is eclectic, though it is based on C G Jung’s analytical psychology http://www.thesap.org.uk/resources/articles-on-jungian-psychology-2/about-analysis-and-therapy/analytical-psychology/ . Dream analysis may be included if appropriate, as it can be a very helpful way of gaining a new perspective into one’s problems, especially for patients who feel ‘stuck’ in their life situation.
As Jung pointed out, for the therapist, it doesn’t matter so much what you do (what techniques you offer), but what matters greatly is who you are. Thus, a very important aspect of therapy is the relationship that develops (if it does) between the patient and therapist.